Monthly archive for December2012

The Bonilla Design Creative Brief

Our creative brief consists of ten questions related to your product/service. Although these may seem like simple questions, answering them with brief, concise answers can be challenging. It will require you to really focus on the fundamental goals of your product/service. It is a crucial…

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Pixels vs. Vector Art: What’s the difference?

The difference between pixels and vector art is as vast as the difference between peanut butter and jelly. They both serve very different functions. But when used together, the result is absolutely delicious!

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CMYK vs. RGB: A Quick Explanation

Have you ever heard someone mention the terms CMYK or RGB and thought they were referring to launch codes? Well, you’re almost right. These terms refer to the two primary forms of reproducing color. Here is a simple explanation meant to give you a general…

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The Bonilla Design Custom Logo Creative Process

The first step to any logo design is to compile the creative brief. The creative brief outlines the creative objectives of the logo including the target market, unique selling proposition, brand adjectives, etc. The creative brief can be completed in a person-to-person meeting, a conference…

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