Designing the theme, logo and website for the Gilbert Temple Cultural Celebration was by far the most rewarding design experience of my life! Gaining a crash course in photography and videography along the way became an added bonus!

The Theme & Logo Design:

LIVE True to the Faith

At our first Executive Committee Meeting I found out the name of the Celebration was ‘True to the Faith’. I loved this theme and felt it was a very important message for our youth. But something about it didn’t feel quite right. I felt a strong impression that it needed to be more succinct and ‘to the point’. I asked myself, “What does True to the Faith REALLY mean to the youth and what do they DO with it?”. That’s when I felt that it needed to have an action word added to the beginning of the phrase. I also felt that we needed to have a shorter catchphrase that would appeal to the youth and be fun to graphically represent. As I brainstormed different word choices, the word ‘Live’ stuck out in my mind. I suggested it become “Live True” as the tagline and ‘Live True to the Faith’ as the title of the celebration. The tagline was presented it to the higher committee and they agreed.

The L and the T Relationship

As I began designing logo comps, I knew I needed a logo that was simple, contemporary, and easy to reproduce in a variety of ways. As I looked for relationships between the letters L and T the idea came to me of using the L upside down as a T so that the L and T together make a rectangle. Then as I looked at the cool rectangular shape created by the L and T, I held up my fingers to make the same shape. A flood of goose bumps came over me as I realized I was making a ‘viewfinder’ that I could see through. A finger viewfinder is commonly used when you’re trying to visualize how you would crop a scene for a photograph or video. In this case, it was creating a window allowing you to focus on what you see inside of it. You could hold it up towards the temple “setting your sights” on making and keeping temple covenants. I excitedly shared this idea with my husband and his response was, ‘Whoa…that’s cool!” Again I was flooded with the warm confirmation of the Spirit that this was a good idea.

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I implemented the logo into the website design for LiveTrueGilbert.com. This website was a unique project in the amount of information that it would need to convey. But it would also need to appeal to youth and have enough ‘cool’ factor to draw them into it. And it would be viewed by a large audience of all ages and technical knowledge. So all the information had to be easy to find and navigate, even from mobile devices. I felt my mind continually enlightened and able to comprehend the technology available to me as I worked through the best solution for each webpage on the site.

The Five Final Logo Comps Presented to the Executive Committee:

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My Palomino Co-host

I was asked by the committee to be in an instructional video to be shown to all the youth in the temple district at 25 stake kick-off firesides. We filmed parts of the video in front of the Gilbert Temple President Dave LeSeuer’s home located a few hundred feet from the Gilbert Temple. To make my film bits a little more interesting, I invited Dave LeSeuer’s beautiful palomino horse, PayPal, to be my co-host. I’ll use any excuse to spend time in the saddle and she’s a sweet horse :)

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The Cultural Celebration Website Design

I implemented the logo into the website design for LiveTrueGilbert.com. This website was a unique project in the amount of information that it would need to convey. But it would also need to appeal to youth and have enough ‘cool’ factor to draw them into it. And it would be viewed by a large audience of all ages and technical knowledge. So all the information had to be easy to find and navigate, even from mobile devices.

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Videography:

Filming the Music Videos Shown During the Cultural Celebration Broadcast

I met Cameron Trejo, an extremely talented local director/producer and coordinator of the media for the Celebration, and was eager to learn as much as I could from him. As his workload began to increase and our time to film all the video seemed to be diminishing, the Celebration Director Rosanne Tidwell asked if I would consider filming and editing the music video for “This Just Can’t Be”. I asked two other talented photographers, Shannon Williams and Andrew Belcher, to help me film with their cameras so we could get multiple angles with different lenses. The result was a wonderful experience and fun video of some amazingly talented youth singing a wonderfully written song.

I was then asked to film and edit the music video sequence for “Let This Be Known”. That was an equally awesome experience! I loved the storytelling aspect of it and showcasing the talented dancers and performers. Luke Johnson also helped capture footage that I later edited.

Photography:

Rehearsing in the Sunshine and Performing in the Rain

The Performance:

The windows of heaven literally showered out blessings as 12,000 youth sang and danced before President Thomas S. Monson