Onyx Youth Charcoal Mask
Complete brand identity for luxury skincare
Marketing Objective:
Launch a premium Korean science-based magnetic facial mask into the US market. Position as spa-quality at-home solution delivering anti-aging results through magnetic technology with subscription replenishment model.
Creative Strategy:
Balance the gritty nature of charcoal with clean, sophisticated design that communicates luxury and innovation. Use black, gold, and pink with geometric patterns to convey premium positioning while maintaining youthful approachability.
Scope of Work:
- Logo design and brand identity system
- Product packaging design
- Product photography
- Brochure and print collateral design
- Print advertisement design
- Social media graphics
